Retired as National creative director  Ogilvy Advertising  in 2010.

I was retained as  Consultant from 2010 to 2019 to look after BJP election campaigns and Govt campaigns like Ujwalla, Jan Dhan

My core area is communicating with rural and low income consumers . A lot has changed in rural environment in consumption of media

as in the last few elections where more led by Digital component , Social media and what app was used as lead media.

I started RURAL CAMPUS  a physical centre at MADHUBANI , BIHAR. This is a learning centre for students to learn and work on rural projects

with more focus on the digital and social world. Rural campus also has rural clients of Agriculture, Social developmental sector.

We have a YOUTUBE channel called RADIO MADHUBANI  This channel is working with community Like fisherman, farmers, women.Here

Youtube works as lead and communication is group is on Telegram and WhatsApp.

I am past PRESIDENT of RURAL MARKETING ASSOCIATION OF INDIA and now head the steering  team on knowledge sharing.

I was National creative director OGILVY OUTREACH a rural wing of Ogilvy from 1993 to 2010 . We established SOP of rural media non conventional media.

I am visiting faculty at Major Management institutes IIM , MICA, SP jain, IIMC. I am a consultant with Group M, Ogilvy and other communication

agencies dealing in rural social and developmental projects.

Total work experience of 32 years, I am located in Delhi and Madhubani Bihar .